Make Forms in Customer Insights Journeys a little bit more beautiful
Dynamics 365 Marketing Amey Holden Dynamics 365 Marketing Amey Holden

Make Forms in Customer Insights Journeys a little bit more beautiful

A little collection of tips and HTML/CSS tweaks you can easily do on a Form in Customer Insights Journeys to make it look a little bit more dapper and professional. It’s all easy CopyPasta™ so no coding knowledge is required! Including:

  • How to view the latest version of the form instantly.

  • Using the themes and why they sometimes don’t seem to work

  • Navigating & Searching in the Form HTML

  • Update the web page tab name

  • Customise the post form submit image

  • Change checkbox and radio button colours

  • Wrangle the field & label spacing

  • Make fields read-only

  • Update the Favicon on the ‘Preference center’ of Compliance Profiles

  • Add tooltips

  • Customise the ‘Please match the format requested’ description to explain the requested format

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Segments in Customer Insights - Journeys: Activities (Email, Appointment, Phone Call etc.)
Dynamics 365 Marketing Amey Holden Dynamics 365 Marketing Amey Holden

Segments in Customer Insights - Journeys: Activities (Email, Appointment, Phone Call etc.)

How to build real-time marketing segments using Dataverse activities such as Emails, Appointments, Tasks and Phone Calls which are great for using as exclusion segments in nurture journeys and promotional communications.

Why? If the customer (or potential customer) has already reached out and is already having direct personalised communications with a member of the business this kind of content usually comes across as desperate, oblivious and pushy - which is not a great brand reputation to aim for!

Includes step by step instruction to create the segments ‘All leads who have an appointment scheduled in the next 7 days’ and ‘All contacts who have been involved with (To/From/CC/BCC) an email in the last 30 days’.

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Segments in Customer Insights - Journeys: multi-hop, custom tables, N:N and 1:N relationships
Dynamics 365 Marketing Amey Holden Dynamics 365 Marketing Amey Holden

Segments in Customer Insights - Journeys: multi-hop, custom tables, N:N and 1:N relationships

You can use segments created in outbound marketing for your real-time journeys but there are limitations that mean you have to use the real-time segment builder instead.

Segments which include multi-hop data queries, custom tables, N:N and 1:N relationships are particularly troublesome. This blog will outline some common issues I have faced and how to get around them when creating real-time segments, including:

Can’t get to the thing you want to filter on; ‘Select a path’ not showing the pathway you want; Segment is stuck ‘Getting Ready’; The table is unavailable to be added because it ‘may be more than five hops away from the target audience.’

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Create sales tasks and phone calls directly from Real-time Dynamics 365 Marketing Journeys

Create sales tasks and phone calls directly from Real-time Dynamics 365 Marketing Journeys

Handing over a good lead to the sales team at the right time is important. Knowing when a prospect needs further enrichment is valuable. Wouldn’t it be good if we could automate activities and notifications, at the right time, based on customer interactions as part of our real-time marketing journeys?

Activate a custom trigger to call a flow that creates the sales activity from within a marketing journey to help you achieve your marketing metric KPIs

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Set Customer Voice Survey Variables using Dynamics 365 Marketing

Set Customer Voice Survey Variables using Dynamics 365 Marketing

Sending Dynamics 365 Customer Voice surveys via Dynamics 365 Marketing is possible today already. Unfortunately it is not possible to set any survey variables (except first name and last name which is taken from the contact record)… until now!

This post is going to be using the ‘Real-Time Marketing’ functionality of Dynamics 365 Marketing to send personalised customer voice surveys, with all the variables you could ever dream of!

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Create custom Dataverse triggers for Dynamics 365 Marketing - without a developer!

Create custom Dataverse triggers for Dynamics 365 Marketing - without a developer!

Real-time marketing comes with a bunch of pre built triggers which come with the installation such as ‘Contact Created’ and ‘Lead Created’ but obviously none for my custom tables. How to create your own real-time Dynamics Marketing customs triggers based on activity/data in Dataverse - without a developer!

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