Retrieve Member Data from Customer Insights - Journeys Segments in Power Automate

Retrieve Member Data from Customer Insights - Journeys Segments in Power Automate

Technical Summary: How to query Dataverse with an array of GUIDs!

Summary with Customer Insights - Journeys context: How to turn a list of GUIDs from a Customer Insights - Journeys segment into actual data from the contact/lead, which can then be used in lots of other useful ways such as building a beautiful custom page to browse and search segment members or exporting segment members.

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Browse and Search Segment Membership in Customer Insights - Journeys

Browse and Search Segment Membership in Customer Insights - Journeys

A really cool custom page to browse and search segments in Customer Insights - Journeys real-time marketing!

This post will show you how to build the essential pieces to retrieve the segment member details into a custom page in Dynamics 365, and also how to create the browse and search experience.

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List Segment Members from Customer Insights - Journeys in Power Automate

List Segment Members from Customer Insights - Journeys in Power Automate

You can create seriously impressive and complex data queries for Leads or Contacts using the new ‘real-time marketing’ segment builder for in Dynamics 365 Marketing (Customer Insights - Journeys). Then use the segment data to provide you with the data set of Contacts or Leads you want to automate with in Power Automate!

For example: the interaction data for email delivery is super valuable in helping to clean up your data. A hard bounced email is a clear indicator for an invalid email address. You can identify Contacts or Leads to unsubscribe, deleted or modify to protect the sender reputation of your domain and give marketers a clearer view on conversion rates.

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Segments in Customer Insights - Journeys: Activities (Email, Appointment, Phone Call etc.)
Dynamics 365 Marketing Amey Holden Dynamics 365 Marketing Amey Holden

Segments in Customer Insights - Journeys: Activities (Email, Appointment, Phone Call etc.)

How to build real-time marketing segments using Dataverse activities such as Emails, Appointments, Tasks and Phone Calls which are great for using as exclusion segments in nurture journeys and promotional communications.

Why? If the customer (or potential customer) has already reached out and is already having direct personalised communications with a member of the business this kind of content usually comes across as desperate, oblivious and pushy - which is not a great brand reputation to aim for!

Includes step by step instruction to create the segments ‘All leads who have an appointment scheduled in the next 7 days’ and ‘All contacts who have been involved with (To/From/CC/BCC) an email in the last 30 days’.

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Segments in Customer Insights - Journeys: multi-hop, custom tables, N:N and 1:N relationships
Dynamics 365 Marketing Amey Holden Dynamics 365 Marketing Amey Holden

Segments in Customer Insights - Journeys: multi-hop, custom tables, N:N and 1:N relationships

You can use segments created in outbound marketing for your real-time journeys but there are limitations that mean you have to use the real-time segment builder instead.

Segments which include multi-hop data queries, custom tables, N:N and 1:N relationships are particularly troublesome. This blog will outline some common issues I have faced and how to get around them when creating real-time segments, including:

Can’t get to the thing you want to filter on; ‘Select a path’ not showing the pathway you want; Segment is stuck ‘Getting Ready’; The table is unavailable to be added because it ‘may be more than five hops away from the target audience.’

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