Marketing beyond Segments and Mailing Lists
Dynamics 365 Marketing Amey Holden Dynamics 365 Marketing Amey Holden

Marketing beyond Segments and Mailing Lists

Marketing lists are so last year, dynamics segments are a little bit better - so long as you have the data but did you know you can trigger your marketing automation (i.e. Customer Journeys) when your contacts or leads actually do something meaningful? Such as submitting a form, creating an order or updating their bookings. Well you can - so its time to start conversations in a timely, satisfying and personalised way - any time of day, without even lifting a finger.

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Part One - The Market of Marketing with Dynamics 365

Part One - The Market of Marketing with Dynamics 365

In this series of articles, I will share with you my analysis of the strengths and weaknesses of marketing automation with Dynamics 365 Customer Engagement, so you can better advise your customers on what the best marketing solutions for them.

Due to the abundance of marketing automation software available, for the purpose of this series we will be assuming that the customer already has or will have D365 CE for their CRM functions. I will be focusing on D365 for Marketing, ClickDimensions, Adobe Campaign & Marketo for my recommendation.

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