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Manage Email Bounces on Lead or Contact Views & Forms in Dynamics 365 Customer Insights - Journeys
How can we manage email bounces in Customer Insights - Joruneys? How about a last bounce date and reason on each Lead/Contact with email delivery issues? Oh and a way to track if remedial email address update action has been taken or not since the last bounce. Sure!
A simple two step Power Automate flow, some new fields and a classic workflow will get you up and running in no time. But it means no more excuses on poor delivery rates!
List Segment Members from Customer Insights - Journeys in Power Automate
You can create seriously impressive and complex data queries for Leads or Contacts using the new ‘real-time marketing’ segment builder for in Dynamics 365 Marketing (Customer Insights - Journeys). Then use the segment data to provide you with the data set of Contacts or Leads you want to automate with in Power Automate!
For example: the interaction data for email delivery is super valuable in helping to clean up your data. A hard bounced email is a clear indicator for an invalid email address. You can identify Contacts or Leads to unsubscribe, deleted or modify to protect the sender reputation of your domain and give marketers a clearer view on conversion rates.