Dynamics Marketing has a relatively new feature that allows you to set up the double opt-in experience different depending on the form which is submitted [1], this ensures you can personalise your customers subscription options based on things like country or membership level. It also means that the customer gets a single email where they can confirm all of their subscriptions by clicking a confirmation button. You can find a detailed blog post about it here [2].

The problem

There has always been two things that bugged me about this feature but they were never enough of an issue to try fix, until I used it on a recent project.

1. The list of subscriptions comes out in the email as a numbered list which isn’t necessary and just looks a bit clunky

2. The email looks great in the Outlook email client but absolutely tragic on web, mobile and most other email providers as the formatting is overwritten by the email client default - yuck!

The solution

With the help of Microsoft support we concluded the formatting override issue its a bug which needs fixing and currently has an unknown ETA, the number list format is by design and no plans on changing any time soon. Fortunately the prposed work around to fix the formatting can also be used to switch the numbered list into bullet point.

[1] Set up double opt-in on a per-form basis - https://docs.microsoft.com/en-au/dynamics365/marketing/form-double-opt-in?WT.mc_id=BA-MVP-5003692

[2] Form level double opt-in explained - https://www.ameyholden.com/articles/compliance-made-easier-consolidated-double-opt-in